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How a broken mechanical shark forced Jaws into suspense and invented the summer blockbuster

Media & entertainment

How a broken mechanical shark forced Jaws into suspense and invented the summer blockbuster

11 min

The shark barely worked, so Spielberg had to imply the terror instead of showing it — and reshaped how Hollywood makes and markets movies.

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Show notes

Salt water caused the animatronic shark teeth to fold back like soft putty during filming.

Mechanical failures forced Spielberg to use yellow barrels and a two-note score as shark proxies.

Universal spent seven hundred thousand dollars on television ads to create national urgency for the premiere.

The film transformed summer from a cinema dead zone into the primary season for blockbusters.

George Lucas used the success of Jaws to secure his own merchandising rights for Star Wars.

Jaws was the first film to earn over one hundred million dollars at the box office.

In this episode

  1. 1Intro1 min
  2. 2The Nightmare at Martha's Vineyard2 min
  3. 3The Hitchcockian Pivot3 min
  4. 4Saturation Booking and the Birth of the Blockbuster3 min
  5. 5The Legacy of Jawsmania2 min
  6. 6Outro1 min

Sources

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How a broken mechanical shark forced Jaws into suspense and invented the summer blockbuster — Fylom