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How Marvel went bankrupt, sold off its heroes, and clawed back to own cinema

Media & entertainment

How Marvel went bankrupt, sold off its heroes, and clawed back to own cinema

11 min

Near collapse in the 1990s, Marvel licensed away Spider-Man and the X-Men for cash, then bet everything on making its own films — and built the most dominant franchise in movie history.

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Show notes

Marvel stock plummeted from over thirty-five dollars to under three dollars before their nineteen ninety-six bankruptcy.

Sony Pictures secured Spider-Man rights while Marvel earned only sixty-two million from three billion in box office.

Marvel risked their entire character library as collateral for a five hundred twenty-five million dollar production loan.

The studio earned only twenty-five thousand dollars from the first Blade movie despite its massive commercial success.

Disney acquired Marvel for over four billion dollars following the global success of the first Iron Man film.

Licensing restrictions forced Marvel to build their cinematic universe around Iron Man instead of more famous heroes.

In this episode

  1. 1Intro1 min
  2. 2The Great Comic Book Crash2 min
  3. 3The Fire Sale of the Century2 min
  4. 4The Five Hundred Million Dollar Gamble3 min
  5. 5Iron Man and the Birth of the MCU3 min
  6. 6Outro1 min

Sources

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How Marvel went bankrupt, sold off its heroes, and clawed back to own cinema — Fylom