The Fanatics Monopoly: Why Your Team Gear Costs More and Feels Cheaper
Fanatics now controls almost every touchpoint of licensed sports apparel through long-term exclusivity deals. This episode traces how the vertical integration of manufacturing and retail is driving up prices while shrinking the variety of gear available to fans.
Listen in the Fylom app.
Analysis of Fanatics' 'V-commerce' vertical integration model.
Details on the 10-20 year exclusive licensing deals with MLB, NFL, NBA, and NHL.
Case study of the 2024 MLB jersey quality controversy.
Financial growth metrics: From $3.5B in 2021 to a projected $13B in 2026.
Impact of the Topps acquisition on the trading card and collectibles market.
- 01Intro1 min
- 02The Rise of V-Commerce2 min
- 03The Exclusivity Moat2 min
- 04The Quality Crisis and 'Enshittification'3 min
- 05The Price of Monopoly2 min
- 06Outro1 min
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